What is an Ethical Elephant Sanctuary?

Elephant tourism is a huge draw in Thailand, but to such a great extent that elephants have been abused and exploited to serve the industry. Sanctuaries have sprung up across the country to rescue the animals and provide a safe haven. However, not all sanctuaries actually have the elephants’ well-being in mind. Many still promote unethical and unsafe practices that are designed to appeal to tourists, such as touching elephants or bathing them.

At Phuket Elephant Nature Reserve (PENR), we are committed to upholding the highest standards of animal welfare for our rescued elephants. We have created this comprehensive guide to help you choose an ethical elephant sanctuary in Phuket and explain the policies of PENR. If you have any questions for us and how we operate, please get in touch.

Guidelines for an Ethical Elephant Sanctuary

While many places in Thailand may advertise themselves as an elephant sanctuary to attract tourists, they do not uphold animal welfare. These are some guiding questions ask to determine if a sanctuary is ethical:

Can you touch the elephants?
Are the elephants behaving naturally?
Are chains or bullhooks used?
Are the elephants and people safe?
Are the elephants 'rented' or owned by the sanctuary?
Is the sanctuary run by the owners?
Is the sanctuary accredited?
Has the sanctuary won any awards?
How are the customer reviews and feedback?

If you are able to touch, ride, or bathe the elephants at a sanctuary, this is a good indicator that the elephants are not being truly looked after and protected. Elephants who are accustomed to human contact come from abusive environments (elephant riding, circus shows, street begging, etc) where they have been forced to interact with people. It is NOT natural to be able to touch an elephant, and it may lead to the spread of disease. This is why at PENR we have a “Hands-Off Elephants Policy” and provide experiences based around education and observation, where elephants can just be elephants.

Read our blogs for more information about Should I Ride Elephants in Thailand and Why Bathing with Elephants is Unhygienic and Unethical.

If you see an elephant performing any type of tricks, you are not at a sanctuary. True sanctuaries allow elephants to behave naturally, roam freely, and interact with other elephants. An elephant would never willingly perform without being forced through painful ‘training’.

No elephant should be held by chains or have bullhooks used on them. These are used to control and discipline elephants, instilling fear and removing autonomy. Elephants are trained to fear bullhooks in particular, which cause physical harm, so that they may be forced to perform tricks.

Many places advertise themselves as sanctuaries, but as soon as the visitors leave, the elephants will be chained up on a short chain or, even worse, both front legs chained together to spend the night in misery.

In a safe environment, you will see that a respectful distance is maintained between elephants and people. Caretakers may also accompany the elephants, at a distance, in order to help retain calm. Rescued elephants are still wild animals who may behave unpredictably.

All captive elephants in Thailand are privately owned, and rescued elephants have to be bought from the owners. This places them under the ‘ownership’ of the rescuer or sanctuary. However, some fraudulent sanctuaries will instead rent elephants from private owners under the guise that they have been rescued. You can ask to see the elephant’s ownership book to determine their origin.

Sanctuaries may appear to be well-run thanks to marketing strategies or outsourced management, but the owners will not be in charge of the operations. This indicates that animal welfare is not a priority, but profit is.

Ethical sanctuaries will have gained accreditation from 3rd party organizations such as World Animal Protection (Thailand) and Asian Captive Elephant Standards (ACES).

Awards indicate that the sanctuary has been recognized for its high standards, animal welfare, and commitment to conservation.

One of the best ways to learn more about a venue is to read previous visitors’ reviews and feedback. While not all reviews are always genuine or accurate, you can pick through the genuine ones to see what other people are saying. Good places to check are Google, TripAdvisor, and Facebook.

What Makes Phuket Elephant Nature Reserve an Ethical Sanctuary

According to the above criteria, Phuket Elephant Nature Reserve is a truly ethical sanctuary. You can learn more with our checklist of policies below:

  • No touching allowedAt PENR, we have a staunch hands-off policy. No visitor may be allowed to touch, hug, ride, bathe, or hand-feed an elephant.
  • Elephants being elephantsOur elephants have over 30 rai of lush forest to roam freely in and are able to interact with other elephants.
  • No chains or bullhooksPENR has a no-chain and no-bullhook policy. You will not find anything at our sanctuary that may be used to harm or confine our elephants.
  • Big overnight sheltersOur elephants sleep in 20 x 10m shelters with a 3/4 covered roof so they can stand outside or undercover. They have sand to sleep on, a water trough, and food such as pineapple leaves, Napier grass, and banana tree trunks and leaves. The shelters are cleaned twice a day to ensure hygienic living.
  • Elephants directly owned by the sanctuary PENR has so far rescued four elephants, all of whom are directly owned by the sanctuary to ensure their long-term freedom and survival.
  • Sanctuary directly run and managed by the ownersAt PENR, we directly own, run and manage our sanctuary, with no outsourcing to unauthorized managers or services.
  • Sanctuary accreditationPENR has been audited and accredited by World Animal Protection (Thailand), SGS Thailand, and Asian Captive Elephant Standards (ACES).
  • Awards won by PENRIn 2023, PENR was awarded APAC Insider Endangered Species Protection Champions and the prestigious Elephant Sanctuary of the Year award. We have also received the TripAdvisor Travellers Choice Award in 2023 and 2024.
  • Strong customer reviews and feedbackYou can see our highly-rated reviews on TripAdvisor, Klook, GetYourGuide, and Google

Elephant and Community Welfare at Phuket Elephant Nature Reserve

At Phuket Elephant Nature Reserve, we go above and beyond to ensure our elephants’ welfare and that of our community. In addition to the above, we provide expert veterinary care to our elephants and follow strict guidelines for nutrition and husbandry. Our sanctuary supports the livelihoods of local mahouts (caretakers) and staff, with mahouts living in accommodations near the sanctuary. We are disrupting the exploitative tourism model by creating a sanctuary based on conservation, protecting elephants and uplifting people.

How Our Ethical Elephant Tours Work

Our Phuket Elephant Tours and Activities are wholly educational and go towards maintaining our sanctuary and caring for our elephants. Through our tours, you can observe the elephants behaving naturally, learn from our guides about their care, and help prepare their food. Our Short 90-Minute Elephant Adventure in Phuket gives you a quick introduction to the sanctuary if you don’t have much time, while our Half-Day Elephant Adventure is the ultimate experience and also includes a cooking demo and delicious lunch.

We hope that through our tours we can inspire more people to support ethical tourism and invest in conservation. If you have any questions about our sanctuary, please get in touch.

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