The Ultimate Phuket Travel Guide

Phuket is often introduced as Thailand’s most famous island, but that reputation only scratches the surface. Beyond the busy beaches and resort strips, Phuket is a place shaped by centuries of culture and a deep connection to nature. From rainforest-covered hills and historic neighbourhoods to local markets, wellness retreats, and wildlife sanctuaries, the island offers far more than a fly-and-flop holiday.

Good planning is especially important in Phuket because the island is large, spread out, and surprisingly diverse, with plenty to see and experience. From when to visit and what to include in your itinerary, we have all you need to know!

Phuket is Thailand’s largest island, and distances between locations can be greater than many visitors expect. Luckily, there are numerous transportation options to choose from, which will suit a variety of different travel styles. 

Taxis, Tuk Tuks, and smart buses are all essential parts of Phuket’s public transport system, offering an easy and convenient way of getting around while avoiding having to navigate traffic yourself. Another popular option is to download and use a taxi app such as Grab, Bolt, or InDriver. You can rent a car, but motorbike and scooter rentals are more popular and offer more freedom, while also involving more risk. We break down the differences between each option with our blog: How Do You Get Around in Phuket?

Choosing where to stay is one of the most important decisions you will make when planning your Phuket trip. Different areas offer very different experiences, from lively nightlife hubs to quiet beach communities and historic town districts. The island is also well known for its exceptional accommodation options, suiting a variety of budgets and tastes.

Phuket’s appeal lies in its variety. From its pristine beaches to its buzzing night markets, this island has no shortage of thrilling things to see and do. What you see below is just the tip of the iceberg!

Understanding local culture in Phuket will add depth to your experience and help you experience the island with respect. Phuket’s identity has been shaped by Thai, Chinese, and Muslim influences, which is reflected in its festivals, food, architecture, and everyday customs.

Cultural Norms and Everyday Etiquette

Thai culture places a strong emphasis on politeness, respect, and social harmony. Visitors will notice a calm, friendly approach to daily interactions, and small gestures of respect are always appreciated.

Dress modestly when visiting temples, shrines, and religious sites. Shoulders and knees should be covered, and shoes removed before entering temple buildings. Beachwear is acceptable at the beach but should not be worn in towns, markets, or restaurants away from the coast.

The head is considered the most sacred part of the body, so touching someone’s head — even a child’s — is inappropriate. Conversely, feet are considered the lowest part of the body and should not be pointed at people, religious objects, or images of the Buddha. When sitting in temples, keep your feet tucked away rather than facing forward.

Respect for the Thai Monarchy

Thailand has strict laws protecting the monarchy, known as lèse-majesté laws. Any form of disrespect toward the King, Queen, or royal family, whether spoken, written, or shared online, is illegal and can result in serious penalties. Visitors should avoid discussing the monarchy altogether and treat royal images with respect. 

Festivals and Cultural Celebrations in Phuket

Phuket’s festivals offer unique insight into the island’s traditions and community life, making them unmissable for anyone who wants to immerse themselves in local culture. 

Songkran, Thai New Year, takes place in mid-April and is best known for its nationwide water celebrations. In Phuket, Songkran combines playful water fights with religious rituals such as temple visits and merit-making. 

Later in the year, the Phuket Vegetarian Festival is one of the island’s most significant cultural events. The festival includes street processions, temple ceremonies, dramatic spiritual rituals, and a whole lot of delicious vegetarian food. 

Another meaningful celebration is Loy Krathong, or the Festival of Lights. Held in November, participants send floats down the river with candles and decorations, paying respect to the water goddess while wishing for prosperity and good luck in the forthcoming year.